Customer Relationship Management

Customer satisfaction is the key to success in any business. In order for a business to consistently maintain success, it needs to satisfy its customers by providing high quality products or services at the right price. That's why businesses need to constantly interact with customers in order to understand their true needs. It needs to track and analyse those interactions in a systematic and organized fashion in order to build lasting customer relationship which translates to long-term success.

Many organizations are introducing CRM systems or are in the process of doing so. The main concern of these organizations is their ability to make the necessary changes at the level of organizational strategy that the introduction of the CRM system requires. Organizations are also concerned about damaging their existing customer care system. Their fears are based on past failures in their own or in other organizations.

By contrast, introducing a CRM system affects the company's customers, who are external to the organization and beyond its control. The company's reputation and future are greatly dependent on the success of the CRM implementation. Failure in the introduction of the CRM system, especially in service and sales fronts, can result in real disaster for the organization. The CRM system must be introduced in the organization to ensure generating maximum return on investment, without affecting current activity, and with minimal risk.

  1. Incomplete or decentralized customer information
  2. Complex selling systems too hard to implement
  3. Limited option which could be offered to the customer due to lack of flexibility
  4. Risk involved in implementing the new innovative operation
What we can offer
  1. Achieve true customer centric operations with online, actively tracked customer's data
  2. Simple and "to the point" privilege campaign which can be created, managed and implemented effectively and efficiently
  3. Accelerate revenue generation by quick and flexible change in schemes and offers
  4. Automate the process to implement new offerings without affecting the current operations
The Solution

zOrderCRM can help you not only to meet these challenges, but to turn them to your advantage. This innovative customer relationship management software enables you to take a smarter, more agile approach to managing customer relationships. Far more than other customer relationship management systems on the market, zOrderCRM software lets business users drive business change, while minimizing requirements on IT staff. The result is dynamic, responsive, and flexible CRM solutions that are delivering striking results to businesses.


This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modelled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, campaign management, fraternity and creation, e-mail and SMSdissemination, management analytics, and important technical criteria. Some of the salient features of zOrderCRM are as under:

Customer Data Collection
  1. One touch customer data entry at retail (POS) counters
  2. Assignment of Privilege status or card at the time of bill entry
  3. Welcome Message and Welcome Coupon
  4. Fraternity level assignment based on first purchase amount
  5. Upfront discount to privileged customer as configured from head office
  1. User defined multi-level campaign management
  2. Centralized management and maintenance of Campaigns
  3. Customized Point generation and redemption method
  1. Gift Voucher and Discount Coupon method of fraternity point redemption
  2. Anywhere redemption of the points generated throughout the organization
  3. Electronic GV dissemination through SMS or Email
  4. Centralized status update when redemption is done at any store.


What is CRM?

CRM means Customer Relationship Management. The primary need of a the business is to have an application or a system in place to effectively manage the sales process and customer relationship, capture vital data and information about customers - purchase history, revenue generated, up selling / cross selling opportunities, etc.. The requirement is to have a 360-degree view of ones business. This is why the Customer Relationship Management has gained so much popularity among all businesses.

What can a CRM system do for me?

A CRM system helps you recognize customers and prospective customers, understand their preferences, frequently anticipate their needs and respond to their requests quickly and effectively. It enables you to track, organize, and consolidate the interactions dealership staff has with current and prospective customers.

What should I consider before committing to a CRM product?

Everyone should adopt a customer-focused culture. Many will add new responsibilities to their current roles. All areas of operations should be involved in evaluating the CRM products. What may meet the needs of one department may not be useful to another.

I run a small business and I don't have that many customers. Why do I need special software to manage them?

CRM can benefit a small business by consolidating customer data into a single system. As a business grows, keeping a record of all transactions can become overwhelming. CRM tools allow you to manage your customer interactions more efficiently, so you have more time to focus on your service or product.

Is CRM difficult to set up?

CRM should not be difficult to set up, however, sometimes it is. This is because some traditional CRM implementation requires hardware and software installation, followed by a long period of customization for the requirements of a particular customer. Some CRM software solutions require customization which can only be done by a developer.

Is CRM easy to use?

A good CRM solution should be easy to use. CRM solutions are no more complex than other applications that most people are already familiar with. CRM solutions drawing on proven tools and are easy to understand and use.

How does the customer service portion of CRM help a business grow?

Customer satisfaction is a key element of customer loyalty. Loyal and satisfied customers become long-term customers. Loyal customers are also your best advocates. Word of mouth recommendations create the most persuasive marketing for your company. In an age where negative customer feedback propagates quickly to online reviews and blogs, customer service cannot be overlooked.

How does consolidating customer information benefit the operations?
  1. Respond quickly to customers' inquiries while being aware of their prior needs and preferences.
  2. The data combined with sales and service history links to customers' contact information for a comprehensive view of the customers' needs.
  3. Voice and digital (email) systems combine their communications history with customer and prospect contact data.
  4. Effective service management increases customer loyalty by enabling consistent, personalized interaction across all customer touch-points including, telephone, e-mail, Web, wireless devices, and in-person meetings.
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zOrder Technologies Pvt. Ltd.

707-708, ITL Twin Towers B09, Netaji Subhash Place, Pitampura, Delhi - 110034

Support : +91-11-42725278, 49059559

Sales Enquiry : +91 - 9999161269


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